FAQ

 

What is a shrub?

A shrub is a vinegar-based fruit syrup. The history of shrubs dates back to the colonial era where shrubs were used to preserve fruit before refrigeration was invented. The vinegar helped to preserve the fruit while adding a unique flavor. The term “shrub” itself is derived from the Arabic word “sharāb” meaning “to drink”.

What is the shelf life on element [shrub] and how long will it last once I open it?

Our shrubs are shelf stable so they will keep for 18-24 months unopened and unrefrigerated (see best by date on bottle). Once you open them, we do recommend keeping them in the fridge. They should be good for another 9-12 months once you open them but let’s hope you need more before then!

How much element [shrub] should i use when making a cocktail / SODA?

For cocktails, we recommend anywhere between a 1/4oz to 1oz per cocktail depending on the drink. or sodas, we recommend a ratio of one (1) part shrub to 5-7 parts seltzer depending on how strong you like your drinks. If you need a little inspiration, check out our recipe page.

what type of vinegar do you use?

We use organic apple cider vinegar (ACV) in all our shrubs because we enjoy the health benefits associated with it as well as the subtle apple flavor and "funkiness" that it provides.

Does Element Shrub need to be refrigerated?

Element [Shrub] is shelf stable meaning it does not need to be refrigerated until it is opened. Once opened, it should be refrigerated. 

Can I use Element Shrub with food? if so, how?

There are many uses for Element [Shrub] in the kitchen.  Just replace any other acid (balsamic vinegar, red wine vinegar, lemon juice, etc.) you use in your cooking with Element [Shrub].  Did you know that shrubs are also great for baking? When mixed with baking soda it creates carbon dioxide, which makes muffins, cakes and pancakes fluffier. So they are not only functional, but also add a punch of flavor that you wouldn't get from plain apple cider vinegar.  Check out our recipe page for inspiration.

ARE your shrubs vegan / gluten free?

Yes. Our shrubs are naturally vegan and gluten free.

Does your product contain alcohol? 

No. Check out our story and you’ll learn that we started this when my wife was pregnant as a healthier non-alcoholic alternative to juices and sodas. So definitely no alcohol.

Can my kids drink element [shrub]?

Yes! Element [Shrub] and Element Shrub & Club are both great, healthy juice and soda alternatives for your kids. Our 3 year old loves them.

Can I buy this wholesale to sell at my store/restaurant/bar?

Yes! Please contact us for details.