Element [Shrub] started a few years ago when my wife and I were pregnant with our first child.
She had become increasingly dissatisfied with the selection of non-alcoholic beverages on the market and was craving something with more complexity made with real ingredients and not a ton of sugar.
At the time, we were working with a group that foraged local fruit in Cambridge, Massachusetts. One day, after harvesting 400 pounds of crabapples, we were looking for new recipes for our bounty and came across the concept of shrubs: a way in which fruit was preserved during the colonial days using vinegar and sugar.
After adding the shrub to some sparkling water, the result was a drink that satisfied every aspect of my wife’s craving. The vinegar added savory notes to the fruit and spices to create a flavor that was complex and refreshing. We were so taken with our concoction that we were inspired to experiment with other combinations to create a product that is truly unique and wholesome enough to drink every day.
We are excited to share our creations with you, and hope you enjoy them as much as we do!