Element [Shrub] started a few years ago when my wife and I were pregnant with our first child.
She had become increasingly dissatisfied with the selection of non-alcoholic beverages on the market and was craving something with more complexity made with real ingredients and not a ton of sugar.
At the time, we were working with a group that foraged local fruit in Cambridge, Massachusetts. One day, after harvesting 400 pounds of crabapples, we were looking for new recipes for our bounty and came across the concept of shrubs: a way in which fruit was preserved during the colonial days using vinegar and sugar.
After adding the shrub to some sparkling water, the result was a drink that satisfied every aspect of my wife’s craving. The vinegar added savory notes to the fruit and spices to create a flavor that was complex and refreshing. We were so taken with our concoction that we were inspired to experiment with other combinations to create a product that is truly unique and wholesome enough to drink every day.
We are excited to share our creations with you, and hope you enjoy them as much as we do!
Washington Post Mix better drinks with DC-born shrubs, tonics and bitters
Edible DC The Buzz on Local Food Artisans
Modern Reston Shrubs: A tart elixir for a refreshing beverage
Foodie Tails Cocktails with Element [Shrub]
Washington Life Magazine Around town: Serving up style
Eleventh Floor Provisions One Eight Distilling
Fox 5 DC New DC regulations allowing restaurants to sell alcohol-filled cupcakes
Fox 8 Cleveland Step up your drink collection!
WTOP Living From colonial to cocktail: shrubs make a culinary comeback
Twist Your Spirits Makers Monday - Charlie Berkinshaw Element [Shrub]
Elevation DC Shop DC products "nicely" with this locally made app
Marigold & Grey DC Inspired Wedding Welcome Gifts
CRAFT by Under My Host Shrub it in, why don't you (page 19)
Washington Post What to eat, drink and buy at Emporiyum this weekend
Food Navigator 5 Strategies To Drive Initial Trial From Startup Element Shrub
Capitol File Magazine All-Star Bars (Page 84)
Washington Post 50 of our favorite gift ideas this year
DCist Don't want no shrubs edition
Washingtonian Local Food, Booze, and Treats for Anyone Who Loves to Eat (And, Um, That’s Everyone)
Grow Cook Heal Podcast Episode 12: Why is drinking shrub in fashion? ...
Northern Virginia Magazine Element Shrub
McEnearney Associates Shrubs make a comeback in cocktails and food recipes
Fox8 New Day Cleveland (video) How to throw the perfect summer cocktail party
Paste Magazine Cocktails or Mocktails, Shrubs are having a moment
Speakingeasy Podcast: Episode #50: Cocktail Shrubs with Guest Charlie Berkinshaw of Element Shrub
WUSA9 Locally made food gifts for the holidays
Dallas News: 5 intriguing craft mixers that will expand your cocktail repertoire
Photo credit: Foodie Tails