FAQ [frequently asked questions]

What is a "shrub"?

At a very basic level (in this context at least), a shrub is a vinegar-based fruit syrup, not a bush. The history of shrubs is long and complicated dating back to the 15th century, but during the colonial era shrubs (using vinegar instead of citrus) were used to preserve fruit before refrigeration was invented. The vinegar helped to preserve the fruit while adding a unique flavor. The term “shrub” itself is derived from the Arabic word “sharāb” meaning “to drink”.

Does your vinegar have "the mother" in it?

YES! We use 100% Certified ORGANIC APPLE CIDER VINEGAR WITH THE MOTHER. 100% of apples used to make the vinegar are sourced from the USA.

What is the Shelf Life on Element [Shrub]® and how long will it last once I open it?

Our shrubs will keep for 24 months unopened and unrefrigerated (see best by date on bottle). Once you open them, we do recommend keeping them in the fridge. They should be good for another 9-12 months once you open them but let’s hope you need more before then!

How much Element [Shrub]® should I use?
  • For cocktails, we recommend anywhere between a 0.25 OZ - 1 OZ per cocktail depending on the drink. Click HERE for cocktail recipes.

  • For sodas, we recommend a ratio of one 1 PART SHRUB TO 5-7 PART SELTZER depending on how strong you like your drinks.

  • For cooking, use our shrubs IN LIEU OF WHATEVER ACID YOU ARE USING (i.e. lemon juice, red wine vinegar) to add acidity AND add a punch of flavor.  Click HERE for cooking recipes.

Does Element [Shrub]® need to be refrigerated?

Element [Shrub]® does not need to be refrigerated until it is opened. Once opened, it should be refrigerated. 

Can I use Element [Shrub]® with food? If so, how?

Yes, absolutely! Just replace any other acid (balsamic vinegar, red wine vinegar, lemon juice, etc.) you use in your cooking with Element [Shrub]®.

  • For marinating - When marinating meats, vinegar helps tenderize the meat so our shrubs are functional AND add a punch of flavor.

  • For salad dressings - Our shrubs + olive oil & salt make FANTASTIC salad dressings.

  • As a finishing vinegar - Drizzle over fresh fruit or roasted vegetables.

  • For baking - Shrubs are also great for baking. When mixed with baking soda, it creates a carbon dioxide which makes muffins, cakes and pancakes fluffier.

Check out our RECIPE page for recipe inspiration!

Are your shrubs vegan / gluten free?

YES! Are shrubs are naturally vegan and gluten free. We don’t use honey in any of our products and the organic cane sugar that we use is Certified Vegan.

Does your product contain alcohol?

NO, our shrubs do NOT contain alcohol. In fact, we invented Element [Shrub]® as an alternative to alcohol that was full of flavor without a ton of sugar. Check our OUR STORY to learn more. 

Can my kids drink Element [Shrub]®?

Yes! Element [Shrub]® and Element Shrub & Club® are both great, healthy juice and soda alternatives for your kids. Our 5-year-old and 2 year old love them.

Can I buy this wholesale to sell at my store/restaurant/bar/hotel?

Yes! Please complete the CONTACT US form and we'll follow up.