SO what is a "Shrub" and why should I be drinking it?

In this context, the word "shrub" comes from the Arabic word "sharāb" meaning "to drink". Historically, vinegar was used (instead of citrus) in colonial America as a way to preserve fruit with sugar prior to advent of refrigeration.

In our case, Organic Apple Cider Vinegar with the "mother" (not all shrubs are made this way) is the base for everything we make. To this, we add whole, fresh fruit (no juices, no concentrates, no extracts, no oils), organic cane sugar and herbs and spices. This allows us to achieve the perfect balance of sweet, savory, tangy and an almost umami complexity made with 100% real, simple, all-natural ingredients.

For us, our story began because Charlie and his wife couldn’t find a drink that was healthy, complex, made with real ingredients and non-alcoholic while she was pregnant with their first child. That said, shrubs are incredibly versatile and can be used for making craft cocktails and even to incorporate into your cooking.